Odera Ume-Ezeoke is an accomplished entrepreneur with a rich background in technology and innovation, now channeling his expertise into investing through Limbic Capital, a cutting edge private equity investment firm. As Founder & CEO, Odera spearheads the firm's innovative investment strategies.

Prior to Limbic Capital, Odera served as Founder & CEO at Limbic Labs, a sister venture studio dedicated to disruptive innovation since March 2018. In this role, he spearheaded the

investment in early-stage ideas, rapidly testing and spinning out successful concepts in the

fintech, B2B Saas and AI spaces as standalone companies.

One notable product by Limbic Labs was Elbow, launched in January 2022. Elbow developed a

decentralized credit and asset ownership protocol that bridges real-world assets with on-chain investors, advancing the decentralised finance ecosystem by connecting commerce and consumption with digital representations. Odera's groundbreaking work also included

introducing the world's first composition layer, making real-world assets programmable and

simplifying DeFi's complexities through no-code solutions.

Odera's journey in technology innovation began with Viewsy, a location analytics platform often

referred to as “Google Analytics for the real world.” As Founder & CEO until its acquisition by Ipsos Retail Performance in February 2018, he led the company in transforming physical

spaces into digital data hubs, providing critical location intelligence and offline analytics to

brick-and-mortar retailers. Under his leadership, Viewsy served several high-profile clients like

Vodafone, and garnered seven international awards for its impactful technological

advancements.

Odera's specialties encompass SaaS, product development, growth strategies, marketing,

sales, hiring, blockchain technology, and mechanism design. His insights and strategic vision extend beyond his ventures as an advisor and investor in various startups. He is a frequent speaker at conferences and events, sharing his knowledge on technology, startups,

entrepreneurship, fintech, retail, finance, data, and accelerators.